Do · Feel · Connect  ·  Fig. 3 · The scoring and confidence funnel

From raw signal to trusted state.

How a guest's raw data becomes a state you can act on, and how we know when to hold back.
01Start with 16 signals Dashed = context only, not scored
DO · WHAT THEY DO · 5
Last visitVisits 12mSpend 12mBooks directBrowsing
FEEL · HOW THEY FEEL · 6
NPSCSATReviewsComplaintsProblems fixed wellTheme tags
CONNECT · HOW BONDED · 5
Returns after problemsLoyal without offersRefers friendsShares preferencesOpt-ins
02Compared with guests like them
Same brand› Same market› Life stage› Guest type
Like for like, never the whole base
03Three scores per guest
Do · 0-100 Feel · 0-100 Connect · 0-100
Recent evidence counts most
04Scores become simple bands
LOW 0-39MEDIUM 40-74HIGH 75+
No blended single score, ever
05How much can we trust it? Every score is checked before anyone acts
Enough data? 40% Fresh? 25% Consistent? 20% Unbiased? 15%
Firm?
FIRM
Sure enough to act, with budget.
PROVISIONAL
Not sure yet. Improve the data first, spend nothing.
BACK TO SIGNALS
Octagon Square Octagon Square · Do Feel Connect · The Loyalty Playbook Guess less. Care more.